O designer brasileiro Tennyson Pinheiro lançou excelente livro para o mundo das startups, acredito, que causando rompimento dos paradigmas existentes!
Como designer e empreendedor, sei o que significa trabalhar horas à fio no Business Model Canvas ou no modelo Lean Startup e ver que o design não faz parte desse modelos de negócios.
Tennyson faz justamente isso, integra o valor do design / service design / design thinking nos modelos falhos existentes, otimizando, fortalecendo a presença do design e o seus resultados, com beneficios significativos para o empreendedor e a sua startup.
Veja entrevista original no Core77:
Let’s start with some background and how did you arrive at your calling in Service Design?
I’m a designer and serial entrepreneur. I started my first business when I was 13 years old— lady punctured my soccer ball and I decided to get back on her by entering the same market she was in and take it over. She was an ice cream maker, so my friend and I started to do experiments on how to make an ice cream that was twice as delicious and that we could sell at half her pricepoint. My grandma unknowingly played the role of a seed investor, as we were secretly using her account at the grocery store to buy ingredients for our endless prototypes. Eventually we developed a delicious and cheap formula and completely stole the lady’s market. Not long after, the lady played an unfair move and went to my grandma to ask her to force me out of business claiming she needed it more than me. Without our investor, we were obliged to shut down the business.
I learned some lessons with this fast-to-success and even faster-to-closure business and moved on to pursuit other ventures over the next years (for better reasons). As a designer, I started with interaction design, a journey that led me also to learn how to code. Later I moved from the digital world to the design of entire service ecosystems a decade ago, while I was doing projects in Africa, where I lived and worked during two years.
